Our Strategy

Ashford (NYSE American: AINC) is an alternative asset management company with a portfolio of strategic operating businesses that provide global asset management, investment management and related services to the real estate and hospitality sectors. Ashford's principals have a long track record of success and many years of experience investing and operating in the hospitality industry. Currently, Ashford serves as the advisor to two NYSE-listed real estate investment trusts, Ashford Hospitality Trust (NYSE: AHT) and Braemar Hotels & Resorts (NYSE: BHR). Ashford also has a Hospitality Products and Services initiative, where we strategically invest in operating companies that service the industry, and we act as an accelerator to grow those companies, through both our advised platforms and other third parties.


Ashford Trust is focused on investing  predominantly in upper upscale, full-service hotels. Braemar's strategy is to invest in luxury hotels and resorts. Combined, Ashford Trust and Braemar Hotels & Resorts currently own 83 hotels with more than 20,000 rooms and have approximately $7.5 billion in gross assets.

Luxury Hotel Front View

Guiding Principles

Ashford embraces five guiding principles which we believe best describe what our company stands for: ethical, innovative, profitable, engaging and tenacious. Our guiding principles are more than just a catchy phrase or slogan, they are a way of doing business. Our adherence to these standards is a key component in building a reputation of excellence and integrity.

Philanthropic Spirit

One of our Five Guiding Principles is to be Engaging. The focus of this principle is for Ashford to be an active partner and contributor to our surrounding community and to positively support organizations that assist those less fortunate. Our major company-wide philanthropic events are our Community Service Day (Spring) and Holiday Events Participation (Winter). In addition, throughout the year, we encourage associates to be mindful of community contributions and we financially support many charitable causes in our markets.

Community service team
Team Members In Red Shirts

Community service projects

Below are just a few organizations we support

  • Habitat For Humanity
  • Metrocrest
  • S.M. Wright Foundation
  • Ashford RISE School
  • Shatterproof
  • Salvation Army
  • Special Olympics Texas
  • The Dallas Children's Advocacy Center
  • American Hotel Lodging Education Foundation
  • Children's Burn Foundation
  • ManeGait
  • Metroplex Civic Association (MCA)