Luxury Hotel Front View

Guiding Principles

Ashford embraces five guiding principles which we believe best describe what our company stands for: ethical, innovative, profitable, engaging and tenacious. Our guiding principles are more than just a catchy phrase or slogan, they are a way of doing business. Our adherence to these standards is a key component in building a reputation of excellence and integrity.

Philanthropic Spirit

One of our Five Guiding Principles is to be Engaging. The focus of this principle is for Ashford to be an active partner and contributor to our surrounding community and to positively support organizations that assist those less fortunate. Our major company-wide philanthropic events are our Community Service Day (Spring) and Holiday Events Participation (Winter). In addition, throughout the year, we encourage associates to be mindful of community contributions and we financially support many charitable causes in our markets.

Community service team
Team Members In Red Shirts

Community service projects

Below are just a few organizations we support

  • Habitat For Humanity
  • Metrocrest
  • S.M. Wright Foundation
  • Ashford RISE School
  • Shatterproof
  • Salvation Army
  • Special Olympics Texas
  • The Dallas Children's Advocacy Center
  • American Hotel Lodging Education Foundation
  • Children's Burn Foundation
  • ManeGait
  • Metroplex Civic Association (MCA)